Collecting consumer data may be important to your government unit, but it’s also something consumers value. A recent survey from the National Cyber Security Alliance found nearly 75 percent of Americans feel it is “extremely” or “very” important that companies have “easy-to-understand, accessible information about what personal data is collected about them, how it is used and with whom it is shared.” Many consumers are unaware of and uninformed about how their personal information is being used, collected or shared in our digital society. Consider these three tips for sharing data collection practices with consumers.
Online data collection
Are you collecting personal information through a website? If so, then it’s best to have a privacy statement there that clearly communicates your use practices. Your statement should also include contact information and details on your government unit, and how you collect, use and share personal information.
Next, when collecting personal details in person, it’s a good practice to ensure that the amount and type of information collected are appropriate to the purpose. Disclose to consumers how you will use their data and if you share it. Provide ways for individuals to limit their information use/sharing. Communicate how consumers can opt out of information sharing.
Third party collection
Do you collect personal information from third parties and/or apps? Have you confirmed that each source got permission to share the collected data, if they do? In addition to your privacy practices, you’re also responsible for sharing how your partners use and collect personal information.
Data Privacy Day is January 28. The technology landscape is rapidly changing and is forging a new era in privacy. Start creating a culture of respecting privacy, safeguarding data and enabling trust today.
The advice provided is for informational purposes only.
Article provided by Local Government Federal Credit Union.